Tools & TechnologyApril 14, 2026
What Is Claude Cowork?
A plain-English answer for anyone who keeps hearing about AI but hasn't tried it yet.
#Claude#AI tools
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News, insights, and quick takes on AI in real estate.
April 2026
Industry NewsApril 12, 2026
5 Things to Know About AI This Week
AI continues to reshape real estate this week, from record home prices in tech hubs to new infrastructure, policy, and workplace changes that will affect how property teams operate.
#AI tools#industry news
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Industry NewsApril 7, 2026
What the FTC's AI Guidance Means for Real Estate Marketing
The Federal Trade Commission has been increasingly vocal about AI in advertising and marketing — and some of its recent guidance has direct implications for how real estate professionals use these tools.
#FTC#regulation
Read March 2026
CommentaryMarch 31, 2026
Who Owns an AI-Generated Listing Description? The Copyright Question Is Still Open.
As AI-generated content becomes standard in real estate marketing, questions about copyright ownership and MLS data rights are starting to get real legal attention.
#copyright#AI tools
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Tools & TechnologyMarch 24, 2026
AI Virtual Staging Has Crossed a Threshold — And the Industry Isn't Ready
AI-generated virtual staging has become difficult to distinguish from professional photography, raising new questions about disclosure and buyer expectations.
#virtual staging#AI tools
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Tools & TechnologyMarch 17, 2026
NotebookLM Is One of the Most Underused Tools in Real Estate. Here's Why.
Google's document AI lets you upload files and have a conversation with them. For agents and title professionals dealing with complex documents daily, it's more useful than most people realize.
#NotebookLM#Google
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AI DevelopmentsMarch 10, 2026
The AI Models Keep Getting Better. Here's What That Actually Means for Real Estate.
Every few months, the major AI labs release new or improved models. For real estate professionals trying to build AI into their practice, here's how to think about what changes and what doesn't.
#AI models#ChatGPT
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Industry NewsMarch 3, 2026
Zillow's Expanding AI Bet: What's Actually New and What It Means
Zillow has been quietly building out AI capabilities across its platform — from listing recommendations to natural language search. Here's a clear-eyed look at what's changed.
#Zillow#proptech
Read February 2026
TrendsFebruary 24, 2026
Real Estate Teams Are Cutting ISA Roles as AI Follow-Up Matures
Inside sales agents have been a staple of high-volume real estate teams for years. AI-powered lead follow-up is beginning to change that calculus — and some teams are already restructuring.
#ISA#lead generation
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Industry NewsFebruary 17, 2026
NAR Has Started Talking About AI. Here's What the Guidance Actually Says.
The National Association of Realtors has begun issuing guidance on AI use for its members — covering marketing, client communication, and data privacy. Here's a plain-language breakdown.
#NAR#industry news
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CommentaryFebruary 9, 2026
Fair Housing in the Age of AI: Old Rules, New Problems
As AI takes on more roles in real estate marketing, lead generation, and client matching, fair housing advocates are raising concerns about algorithmic bias that the industry hasn't fully addressed.
#fair housing#AI tools
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TrendsFebruary 4, 2026
How Large Brokerages Are Deploying AI — And What Smaller Operators Can Learn
The largest real estate brokerages are moving beyond AI experiments and into systematic deployment. The early results reveal what works, what doesn't, and what's coming next.
#brokerage#AI tools
Read January 2026
TrendsJanuary 30, 2026
The Rise of AI Transaction Coordinators: Threat or Tool?
AI is increasingly handling the administrative side of real estate transactions — and some brokerages are starting to ask whether human TCs are still necessary.
#transaction coordination#AI tools
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CommentaryJanuary 28, 2026
AI-Generated Property Photos: The Disclosure Question No One Has Answered Yet
From virtually staged rooms to AI-enhanced exteriors, manipulated listing photos are increasingly common — and the rules around disclosing them are still being written.
#disclosure#AI tools
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Getting StartedJanuary 22, 2026
Stop Asking AI for Answers. Start Giving It Jobs.
Most people treat AI like a search engine. That's why they're disappointed with the results. Here's the mindset shift that actually changes what you get back.
#AI mindset#productivity
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